Brazilian-born artist Nath Tavares has dropped the office life and turned to her craft, led by a string of singles, now culminating in the gloriously witty album See Attachment.
Modern Broadway storytelling provides the connective thread: every stylistic turn serves an album-length journey from frustration and disillusionment towards creative self-possession. A diverse mix of urban production meets pure pop, from the multi-rooted artist, raised across the US, China, France, and now Portugal.
Explaining the works and it’s roots, Nath explains:
“I was born in Brazil, but have lived in Mexico, China, the US, France, and now Portugal. After years of following every rule society handed to me – top schools, tech corporate life, MBA, consulting – I lost pieces of myself. My music is the process of reclaiming them. Through a fusion of pop/urban, Latin rhythms (Brazilian funk, mariachi, salsa, merenguetón), and modern Broadway storytelling, See Attachment tells the story of a woman who went from a corporate life full of frustration, anger, and disappointment to challenging expectations and becoming her own source of motivation through music. My goal as an artist is to embark on a global journey that allows for connection, experimentation, and a pinch of humor along the way. I achieved this through experimenting with different genres and humorously reflecting on our corporate world and endless expectations.”
Conceived over 12 intense days, despite the corporate detachment, Nath Tavares still showcases her workhorse-like quality, with the record retaining the urgency of an artist on a journey of creative rediscovery. She continues, “then came four months of making it sound like a masterpiece thanks to my producer, Nano Moreno. This album has been a cathartic experience for me, a journey that included disappointment, anger, anxiety, deep sadness, confusion, love, excitement, and a heroic handle of the reins of my life. Fun fact: the album was originally named Miss Motivation, but I felt like it didn’t convey the album’s corporate identity. So I changed it to See Attachment – a reflection of both the corporate world and the recognition of my attachment (and now detachment) to societal rules and expectations.”
Vulnerable without becoming glum and ambitious without losing its fun and flair, See Attachment presents reinvention as a messy, exhilarating process. Tavares has not merely resigned from her former life, she has penned herself a new job description.
